Blog
How to Make Sure Your Google Ad Campaigns are Economically Viable
In our last video and blog post, we talked about the 4 essential ingredients needed if advertising on Google Ads will even work for you. If you miss just one of those four ingredients your campaigns may not be profitable.
Unprofitable campaigns eventually take your marketing budget to zero and that’s not good. Marketing campaigns that can breakeven at a bare minimum or better can be run in perpetuity (forever theoretically).
How to Make Sure Google Ads is Right for your B2B Business
We recently sent out a survey to companies that would normally be exhibiting at B2B trade shows right now. Companies are looking for a way to replace those lost leads with other marketing channels and it’s hard to ignore the biggest one of them all- Google.
Marketing Channels B2B Exhibitors Are Using While In-Person Events are on Hold
Like you, there are literally hundreds of thousands of companies that can’t reach their customers or prospects at live and in-person events right now.
Covid has been a major disruption in the world economy, but few industries have taken a beating quite like the live and in-person events.
In-House PPC Employee VS PPC Agency: Which is Better?
The decision to hire a PPC (pay-per-click) employee wizard vs hiring a PPC agency can be a tough one.
You see, a few years ago I was in the same position. We had grown Production Prints to the point where we were ready to invest in a full-blown PPC strategy.
We had seen results from years of working passively on our own accounts, but there was never a full, concerted effort to put the time and energy into maximizing the potential of this extremely powerful marketing channel (for us mainly Google Ads)
Our Ever-Growing List of Call-To-Actions (CTA’s)
You’ve probably heard this before, but Call-to-Actions (CTA’s) are one of the biggest (if not the biggest) feature your website or landing page needs to boost conversions.
It’s literally ‘asking for the sale’.
Not a sale in the typically understanding like a purchase through your website (although this very well may be your CTA), but rather getting the ‘signup’ sale.
GUIDE: How to See Sales Data Inside Google Ads
There’s no better way to get a clear view of performance inside your Google Ads account than looking at the dollars and cents. Not just how much your ad clicks and daily costs are which Google automatically displays, but your actual web sales shown side-by-side this other data… e-commerce baby!