Survey Results: Exhibiting Virtually, Success or Bust?
I was curious to find out how successful (or unsuccessful) of an experience exhibiting at a virtual trade shows have been for B2B companies, so I decided to find out.
So much emphasis has been placed on attendee engagement… like how many sign ups, how many hours of content watched, etc.
But all too often it seems like companies that pay good money to be a sponsor or become an exhibitor are overlooked when success is measured at these virtual events.
How to Make Sure Your Google Ad Campaigns are Economically Viable
In our last video and blog post, we talked about the 4 essential ingredients needed if advertising on Google Ads will even work for you. If you miss just one of those four ingredients your campaigns may not be profitable.
Unprofitable campaigns eventually take your marketing budget to zero and that’s not good. Marketing campaigns that can breakeven at a bare minimum or better can be run in perpetuity (forever theoretically).
How to Make Sure Google Ads is Right for your B2B Business
We recently sent out a survey to companies that would normally be exhibiting at B2B trade shows right now. Companies are looking for a way to replace those lost leads with other marketing channels and it’s hard to ignore the biggest one of them all- Google.