Blog
Inside Bend Oregon’s Top PPC Agency
I think the article in Entrepreneur Magazine titled Bend: Destined for Greatness pretty well sums it up.
Bend, Oregon, is a special place and being able to run a small paid search agency here is really great. While most of us at Production Clicks have origins from other areas of the state and country, we are all involved in the local community and really enjoy the semi-small-town atmosphere.
Keeping A Critical Eye on Google’s Close Variants
Uncovering negative keywords in your campaign is more important than ever now that Google Ads has switched up its Keyword Match Types.
You see, a few short years ago, there were only four main match types:
• broad match
• + modified + broad + match
• “phrase match”
• [exact match]
Google Ads Keyword Issues and What to do About Them
Keywords are at the very heart of any search campaign, so much so that it wasn’t all that long ago when Google’s advertising platform was universally referred to as AdWords.
Words have meaning and Google cracked the code early on, when it came to matching people who used keywords to search for things with businesses and organizations eager to place their ads when those terms were searched.
The purpose of this post is to drill down further than just a casual discussion about keywords—and which ones may be good or which ones aren’t good.
Getting Started with Google Ads- Your first 4 Months
Great! You’ve decided to make Google Ads a part of your marketing strategy!
It’s easy to create a couple campaigns to quickly get started, but without a well thought-out strategy, your Google gambit might be over before it really begins.
Our List of Popular Subdomains
When using Custom Landing Pages, one of the initial set up tasks is to select your subdomain. This is the short descriptive word that sits just in front of your main domain name.
By adding a simple CNAME record, it allows a landing page built using Unbounce or Instapage look like it is on your main website.
How to Follow Up with Google Ads Leads Like a Boss
I love it when a new lead notification email is delivered fresh into my inbox.
It’s almost like a hit of dopamine (then again maybe it is).
So great job! The leads are starting to pile high like Pancake Day and you’re feelin pretty good.
Nobody like to be ghosted after putting in a carefully crafted reply or sending off the quote.
Leads can cool faster than a cup of coffee on a wintery day.