Survey Results: Exhibiting Virtually, Success or Bust?

I was curious to find out how successful (or unsuccessful) of an experience exhibiting at a virtual trade shows have been for B2B companies, so I decided to find out.

So much emphasis has been placed on attendee engagement… like how many sign ups, how many hours of content watched, etc.

But all too often it seems like companies that pay good money to be a sponsor or become an exhibitor are overlooked when success is measured at these virtual events.