In-House PPC Employee VS PPC Agency: Which is Better?

The decision to hire a PPC (pay-per-click) employee wizard vs hiring a PPC agency can be a tough one.

You see, a few years ago I was in the same position. We had grown Production Prints to the point where we were ready to invest in a full-blown PPC strategy.

We had seen results from years of working passively on our own accounts, but there was never a full, concerted effort to put the time and energy into maximizing the potential of this extremely powerful marketing channel (for us mainly Google Ads)