Getting Quality Leads from Google Ads
For businesses that rely on leads, whether through phone calls, contact form submissions, or website chat, getting quality leads is the most fundamental precursor to landing sales.
For Google Ads, this is especially important because you’re spending your precious marketing dollars and need to see the best return on your investment possible.
How to Make Sure Your Google Ad Campaigns are Economically Viable
In our last video and blog post, we talked about the 4 essential ingredients needed if advertising on Google Ads will even work for you. If you miss just one of those four ingredients your campaigns may not be profitable.
Unprofitable campaigns eventually take your marketing budget to zero and that’s not good. Marketing campaigns that can breakeven at a bare minimum or better can be run in perpetuity (forever theoretically).