Getting the Most from Your WhatConverts Lead Tracking Software

WhatConverts recently—as of 2022—rolled out a new interface for users that includes the Dashboard, Leads, Reports, and Tracking view. Here’s all the information you need to get the most out of your new WhatConverts tracking software.

I have a feeling this new rollout was designed to offer some CRM (Customer Relationship Management) functionality with its robust reporting features, but for the sake of brevity, I’m going to be covering the main takeaways for managing your Google Ads leads from the new interface.

Checklist Before Instapage Landing Page Goes Live

We primarily use Instapage for custom landing pages, and boy, do we love it! There’s nothing like finishing up a new “landy” and getting ready to launch a new Google Ads campaign for it. But before all that hard work and creativity is set to go live, and marketing dollars are spent sending traffic to it, it’s important to take care of a few housekeeping steps.

Is Google Ads Right for your Business?

Is Google Ads right for your particular business and industry? For some businesses, Google’s advertising platform— Google Ads—is 100% of their marketing strategy. For others, they don’t use it at all and for most, it represents a spoke in the wheel of their overall marketing strategy.

So where should it land in your marketing plan?

Google Ads Keyword Issues and What to do About Them

Keywords are at the very heart of any search campaign, so much so that it wasn’t all that long ago when Google’s advertising platform was universally referred to as AdWords.
Words have meaning and Google cracked the code early on, when it came to matching people who used keywords to search for things with businesses and organizations eager to place their ads when those terms were searched.

The purpose of this post is to drill down further than just a casual discussion about keywords—and which ones may be good or which ones aren’t good.

Getting Started with Google Ads- Your first 4 Months

Great! You’ve decided to make Google Ads a part of your marketing strategy!

It’s easy to create a couple campaigns to quickly get started, but without a well thought-out strategy, your Google gambit might be over before it really begins.

How to Follow Up with Google Ads Leads Like a Boss

I love it when a new lead notification email is delivered fresh into my inbox.

It’s almost like a hit of dopamine (then again maybe it is).

So great job! The leads are starting to pile high like Pancake Day and you’re feelin pretty good.

Nobody like to be ghosted after putting in a carefully crafted reply or sending off the quote.

Leads can cool faster than a cup of coffee on a wintery day.

How to Setup Phone Call Conversion Tracking (Tag Manager Method)

Making sure each phone call that comes in from a Google Ad is tracked makes a big difference when valuing your paid ad campaigns.

Each phone call matters and it is our job as marketers to rollout solid marketing initiatives and tracking their performance every step of the way.

Setting Up Conversion Tracking for Olark using Custom Script

Using custom scripts to track events using in Olark Chat is a great way to gain more control and customize the ability to track conversions. Now that the custom script is installed it’s time to set up conversion tracking.

This is especially useful when investing in Google Ads. Knowing where your leads (conversions) are coming from is important for any overall marketing initiative and hold every advertising dollar accountable.

Tracking Olark Events in Google Analytics with a Custom Script

If you’re trying to set up custom Olark events inside of Google Analytics or if you’re having problems with the Analytics integration provided by Olark then this script will let you replace the stock integration and have more control over when and what triggers the events. Inside of Google Analytics, you will see no difference. […]

GUIDE: How to See Sales Data Inside Google Ads

There’s no better way to get a clear view of performance inside your Google Ads account than looking at the dollars and cents. Not just how much your ad clicks and daily costs are which Google automatically displays, but your actual web sales shown side-by-side this other data… e-commerce baby!