Survey Results: Exhibiting Virtually, Success or Bust?

I was curious to find out how successful (or unsuccessful) of an experience exhibiting at a virtual trade shows have been for B2B companies, so I decided to find out.

So much emphasis has been placed on attendee engagement… like how many sign ups, how many hours of content watched, etc.

But all too often it seems like companies that pay good money to be a sponsor or become an exhibitor are overlooked when success is measured at these virtual events.

How to Make Sure Google Ads is Right for your B2B Business

We recently sent out a survey to companies that would normally be exhibiting at B2B trade shows right now. Companies are looking for a way to replace those lost leads with other marketing channels and it’s hard to ignore the biggest one of them all- Google.

Marketing Channels B2B Exhibitors Are Using While In-Person Events are on Hold

Like you, there are literally hundreds of thousands of companies that can’t reach their customers or prospects at live and in-person events right now.

Covid has been a major disruption in the world economy, but few industries have taken a beating quite like the live and in-person events.