In-House PPC Employee VS PPC Agency: Which is Better?

The decision to hire a PPC (pay-per-click) employee wizard vs hiring a PPC agency can be a tough one.

You see, a few years ago I was in the same position. We had grown Production Prints to the point where we were ready to invest in a full-blown PPC strategy.

We had seen results from years of working passively on our own accounts, but there was never a full, concerted effort to put the time and energy into maximizing the potential of this extremely powerful marketing channel (for us mainly Google Ads)

Our Ever-Growing List of Call-To-Actions (CTA’s)

You’ve probably heard this before, but Call-to-Actions (CTA’s) are one of the biggest (if not the biggest) feature your website or landing page needs to boost conversions.

It’s literally ‘asking for the sale’.

Not a sale in the typically understanding like a purchase through your website (although this very well may be your CTA), but rather getting the ‘signup’ sale.

GUIDE: How to See Sales Data Inside Google Ads

There’s no better way to get a clear view of performance inside your Google Ads account than looking at the dollars and cents. Not just how much your ad clicks and daily costs are which Google automatically displays, but your actual web sales shown side-by-side this other data… e-commerce baby!

Google Ads Marketing for Exhibitors

2020 has proven to be a VERY disruptive year for companies looking to exhibit at Trade Shows and build new business connections.