How to Setup Phone Call Conversion Tracking (Tag Manager Method)
Making sure each phone call that comes in from a Google Ad is tracked makes a big difference when valuing your paid ad campaigns.
Each phone call matters and it is our job as marketers to rollout solid marketing initiatives and tracking their performance every step of the way.
Setting Up Conversion Tracking for Olark using Custom Script
Using custom scripts to track events using in Olark Chat is a great way to gain more control and customize the ability to track conversions. Now that the custom script is installed it’s time to set up conversion tracking.
This is especially useful when investing in Google Ads. Knowing where your leads (conversions) are coming from is important for any overall marketing initiative and hold every advertising dollar accountable.