How to Make Sure Your Google Ad Campaigns are Economically Viable

In our last video and blog post, we talked about the 4 essential ingredients needed if advertising on Google Ads will even work for you. If you miss just one of those four ingredients your campaigns may not be profitable.

Unprofitable campaigns eventually take your marketing budget to zero and that’s not good. Marketing campaigns that can breakeven at a bare minimum or better can be run in perpetuity (forever theoretically).