2020 has proven to be a VERY disruptive year for companies looking to exhibit at Trade Shows and build new business connections.
Our condolences indeed.
Production Clicks understand first-hand. Having our sister company ‘Production Prints‘ where we help exhibitors with trade shows, we have seen the impact this has had.
We love trade shows and they will be back, but in the meantime we have to find new and creative avenues to fight our way through.
Thank goodness we are going through this in an age where we have a more mature internet capability. It is not a perfect alternative to doing business in-person, but it’s better than nothing.
So that’s the task at hand. Finding alternative marketing channels to redirect budgets towards discovering new ways to generate *profitable* leads.
How Exhibitors Can Find B2B Success with Google Ads
We know how unique trade shows are. Generally speaking, it’s an opportunity for suppliers/ wholesales to connect with trade-related distributors and resellers.
We’ve all seen the impact a small company with an interesting new product can achieve when a retailer comes by to see it first-hand and write orders to carry the product in their store. Sometimes a big fish like Target comes along and bingo! You’re off to the races.
Understandably, exhibitors sometime struggle with their online presence when so much of their business is done on a more personal level.
The key here isn’t to replace those all-important in-person channels, but to connect the dots with other companies online. They exist and they’re out there and they’re searching for what you sell right now. They may even be searching for your brand by name and the goal is to be there and deliver up the goods to make those lasting connections.
From ‘Search’ Ads to ‘Re-targeting’ there are multiple opportunities to get in front and stay in front of perspective buyers. The hard part is getting started and that’s why we’re here to help.
…and we know it works first-hand.
Being Creative and Finding Opportunities
You know all that hard work, planning, preparation and long hours you put into those all-important trade shows? Well, that same effort and work is also required to build out successful campaign, but you have a secret weapon….. US!
Working with us, or one of the many other successful PPC Management Companies have the tools, experience and knowledge to formulate a strategy that once built, pays you pay over and over.
As a matter of fact, once trade shows come back in full force, you’ll want to continue your campaigns, because after all the most important thing is seeing a return on your investment to continue these efforts in perpetuity.
